End-to-End Customer Lifecycle Management on the Force.com® platform
There’s an old saying… “Half of my marketing budget is wasted. I just don’t know which half.” Funny, yes. Relatable, yes. But true? Well according to studies cited in AdAge the reality is that as much as 40%* of marketing spend is currently wasted. Want to turn that sorry statistic on its head? Check out BusinessConnect for Marketing: a new set of customer data management tools specific to B2B marketing—integrated on the Force.com® platform.
BusinessConnect’s newest module lets you easily search for businesses, build prospect lists and enrich existing Force.com® records using the Equifax B2B marketing database. In fact, we’re the only provider that isolates crucial financial data ensuring that your marketing efforts are more informed and actionable. Coupled with our unmatched access to small business information—where you’ll find the most customers—BusinessConnect for Marketing will make you a prospecting rock star.
Find better prospects. Turn them into lucrative, loyal customers.
*Source: Advertising Age
Key Features of BusinessConnect that help Marketing:
Access to current data on more than 31.5 million businesses, including 15 million verified as active and “marketable”;
Access to hard-to-find small business data;
Ability to address points across the lifecycle – marketing to collections;
A consolidated and enriched view of prospects and customers.
BusinessConnect is a preferred Salesforce.com app.